What can Expected Goals (xG) in Football Teach Estate Agents?

In football, Expected Goals (xG) is a key metric that changes how players assess scoring chances. By calculating the probability of scoring from specific positions on the pitch, xG considers factors like distance, angle, and positioning. Although it's mainly used in sports, xG also provides valuable insights for estate agency.

What if estate agents could apply the same principles to boost their success rate in closing property sales? Enter Expected Sales (xS)—a powerful metric inspired by xG and designed to help agents maximize their chances of converting "sales agreed" properties into completed exchanges.

To help clarify this concept, let's make a comparison,

Imagine a player like Harry Kane has an expected goals (xG) value of 0.3 when taking shots inside the box. This means he scores 3 goals out of every 10 shots, resulting in a 30% conversion rate. Now, we can translate this idea to an estate agency, referring to it as Expected Sales (xS).

Let's break down the numbers: 

• An agent with an xS of 0.7 (the national average) would expect to convert 7 out of 10 sales agreed properties to exchange, while 7 successful exchanges might seem respectable, it still means that 3 sales are lost, along with the agent’s commission on those properties.
• By using Gazeal’s Reservation Agreement, agents can increase their xS to 0.9, meaning they convert 9 out of 10 sales agreed properties to exchange. This increase in xS translates to more successful sales, higher commissions, and a more secure pipeline of transactions.

In football, the best strikers are known for their ability to convert xG into actual goals. These players don’t leave scoring to chance; they work on their positioning, timing, and technique to consistently get the ball in the net. Similarly, estate agents need a reliable system that ensures their hard work pays off by closing more deals. The Answer is Gazeal!